Tracy Ma,

Graphic Designer

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2019 — typography, animation
Hannahs

Titles design for a short film
written and directed by India Donaldson.

2018 — creative direction, illustration, light development
The New York Times, The Royal Wedding: Frequently Asked Questions

(Launch site, screen recording) Every possible question about Royal Wedding answered in a relic of an internet format.

Hot gos: this is a reprise of an earlier performance — a website I designed in 2016 for Matter Studios (R.I.P forever in this repo ), which was online for only about ... 2½ months. Everything deserves a second chance!!!!!!

Each click a potential reward!

This project was created in collaboration with LVL100 programmer Umi Syam who finally gave me a grasping knowledge of JS in what happened to be the perfect infantile playground to learn JS.

Read more about the project at ItsNiceThat here.

2013–2016 — illustration, type design
Bloomberg Businessweek Covers

A selection of covers I have designed / illustrated.

2019 — creative direction, front-end development
The New York Times, Gen X Is A Mess

(Launch site, screen recording) An online magazine about the generation sandwiched between Boomers and Millennials, specifically their impact on style and culture. The design has a draw-on feature that happens behind the scenes on the parts of the page already visited.

Masterfully developed by Aliza Aufrichtig

2019 — illustrations
The New York Times, various illustrations

(Deck) I have created an abundance of illustrations. Here’s a more expanded compilation here!

2019 — creative direction, front-end development
The New York Times,
The Office: An In-Depth Analysis of Workplace User Behavior

(Launch site, screen recording) A package of stories about living our best lives as office workers. I wanted a page that plays with input and output: rewarding the user by popping out hidden nuggets when a button gets pushed. The design and display language takes cues from social experiments or lab tests from decades past.

With development assistance and illustrations by Shannon Lin.

2016 — creative direction, design, illustration
Matter Studios, Total Power Move

(PDF) This floppy, self-covered, self-published magazine uses the pace of a children’s storybook to tell a scary story of power on this planet: from the way it exists in nature to the way humans use it, one big chunky spread at a time.

We talk about the way power moves through stuff like oppression, racism, gender constructs, inequality, hate/love/fear/the transient body. Besides this main big-lettered narrative there are some v cool longform essays woven in there also by Rachel Syme, Ashley Ford, Helena Fitzgerald, Oliver Bateman, Porochista Khakpour. Broad strokes are neatly knotted together thanks to amazing photo research by Emily Keegin. Additional design: Kurt Woerpel, Additional writing: Evan Applegate, Editor: Mark Lotto.
2018 — design, front-end development
The New York Times,
‘The Calm Place’

(Launch page) The midterms election was very stressful so on the NYtimes dot com we made a calm page where there is an emotional support good boy that you pet with a cursor.

2018 — design, front-end development
The New York Times,
‘A Business With No End’

(Launch site) If you have free articles this month left on nytimes dot com please use one of them on this link.

2012–2016 — typographic illustration
Spicy typography at Businessweek

With subject matters such as securities fraud and quantitative easing, oftentimes imagery was scarse or shitty, and it was difficult to create a magazine with sustaining visual interest.

In those trying times I learned to unleash the power of typography to create a sense of suspense, surprise, confusion, shock, and many other types of emotions.

2016 — creative direction, environmental design, web design
Bloomberg Businessweek Design 2016

(Vimeo) I designed the live event that Businessweek held annually in San Francisco.

They were fun because we got to design every aspect of the experience, from the decor of the venue, the video interstitials, to event ephemera.

2016 was extra special because we had the designers of the magazine live-design the venue as “human singage” by mimicking the typographic animations on the event website.

Chandra Illick, Alis Atwell, Nejc Prah, Diana Suryakusuma, Caroline Tompkins, Cindy Hoffman, Steph Davidson, Mark Glassman, Evan Applegate, Toph Tucker, Braulio Amado. Project created in collaboration with Emily Anton and Alexander Shoukas.

I have designed many events throughout the years. See more of my event design here!

2012–2013 — graphic design, illustration
Businessweek Covers II

Oh wow.

These ones are older compared to the spicy ones up top, and were made in 2012–2013 Richard Turley was CD.
2018 — design, animation
The New York Times, ‘Internetting With Amanda Hess’

(Watch eps) I created an animated graphic identity for Season Two of Internetting With Amanda Hess.

I made so many assets! From Twitter promos to YouTube-only end-title sequences! Why is digital media so faceted! I am glad I did tho because now the season looks totally unified across so many platforms!

2018 — typography, graphic design
Vinyl package and poster design for Christine And The Queen’s second album Chris

The visual language set up by this package was further translated onto various flyers and posters.

2013 — typographic illustration, print layout design, art direction
The How To issue!